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28 β 30 October 2026 Β· BITEC Bangkok, Thailand
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GEN Z IS REWRITING THE HOT POT PLAYBOOK
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Midnight Queues & Numb Tongues:
How Gen Z is Driving the Hot Pot Era
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Tap into Thailand's youth market. Exhibit at Hot Pots World to supply the bold flavors driving their dining trend.
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If you want to see the future of the hot pot industry in Southeast Asia, look at Bangkok after midnight.
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Hot pot has officially become the ultimate social hangout experience for Thailand's Gen Z and young millennial cohorts. Driven by social media-ready aesthetics and an appetite for bold, layered flavor profiles, the youth market is transforming how hot pot is consumed.
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Mass-market phenomena like Suki Teenoi β which packs endless queues from noon until 5:00 AM by offering affordable, high-variety dining β prove that hot pot is now an indispensable social ritual for the younger generation.
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THE KEY INGREDIENT TAKEAWAY
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Gen Z consumers are chasing multi-sensory culinary adventures β and they need suppliers who can deliver
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Bold, Complex Flavor Profiles: High-demand Sichuan Mala extracts, fiery "Tom Yum" hybrids, and complex sweet-savory-sour seasoning profiles.
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Trendy & Photogenic Textures: Unique structured bean curds, premium cheese-stuffed items, and novel plant-based proteins that look incredible on social feeds.
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Value-Focused Bases: Wholesale soup bases that allow budget-friendly chains to maintain massive variety without sacrificing profitability.
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This isn't a temporary fad β it's a fundamental demographic shift. The ingredient suppliers who capture Gen Z's loyalty today will lock down the ASEAN market for the next decade.
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Meet the R&D heads, purchasing groups, and chain restaurateurs building these trend-setting menus at Hot Pots World 2026, the first-ever trade show in Southeast Asia dedicated to the hot pot industry chain.
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Limited booth availability β secure your space now
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Book your booth at Hot Pots World 2026 and reach the buyers shaping ASEAN's hottest dining trend.
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Hot Pots World 2026 Β· KEME Exhibitions Ltd Β· Baobab Tree Event Management
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BITEC Bangkok, Thailand Β· 28β30 October 2026
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Unsubscribe Β· hotpotsworld.com
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